Are there secret ingredients to run a successful restaurant marketing campaign?
Good question! In our opinion there are secret ingredients in any promotional campaign whether its restaurant industry related or not.
One marketing campaign might be better than the other one but rarely anybody reveals the exact blueprint. Why is that? Well, because if the cat is let out of the bag everybody knows where the cat is or better yet where it was. Simply put: you have disclosed your trick.One has to put in spotlight the fact that consumers not only come for the foodstuff served up in your restaurant but they also come for the experience.
Did you know that many restaurant owners believe that they are in the food business? It’s true but they are wrong at the same time! Supermarkets belong to the food business – restaurants to the experience business. Read: Common Mistakes Restaurant Owners Make
So, what is this experience? It is nothing more that the show you produce while serving your clients, the way you act, ambiance and the circumstances associated with every single step involved.
Restaurant Marketing Campaign SWOT Analysis
Have you ever thought about building your restaurant marketing campaigns based on a SWOT analysis specifically compiled for your establishment? A SWOT analysis is a well planned method mainly used to assess Strengths and Weaknesses point, diverse Opportunities and of course Threats involved in running your restaurant.
Strength: well positioned establishment, price and intrinsic value of services, ground-breaking approach to keep consumers happy, etc.
Weakness: rivalry has powerful presence in neighbourhood, untrained staff, wide of the mark provision choices served, pricing, being deficient in Web and Social Media Marketing, etc.
Opportunities: new opportunities arise when one has recognized, categorized, understood and accepted probable weaknesses. It is as simple as that…
Threats: threats can come from many places and their impact varies. Identify promotional campaign dangers, risks or hazards and learn how to deal with them by conducting a series of analyses first. Find out which risks are of utmost importance, document a response plan, and implement a line of action based on severity.
Long story short: in case you have found a way to overcome your competition then ride that wave. Remember: whatever your approach to the campaign is, just do it, and do it consistently!
If in doubt then probably it’s time to evaluate some project-enabled marketing services…